We are all about the fashion label. No, we are not snobs. We are just using the almighty label to guide us through the masses of clothing that come our way every week. We do not sell fast fashion, private label, most outlet or retail chain merchandise because our goal is to provide unique fashion merchandise. For Consigning Women, the clothing, handbag, accessory or jewelry label is a telling piece of information whether it’s a high-end label, designer or luxury label.
The fashion ‘label’ comes in many different shapes, colours and sizes. It is found in many locations on a garment. The label generally features the company name, where it was designed and/or manufactured and size. Sometimes one label lists all the countries where this item is sold (one label works for all countries) and sometimes we have to Google the size to decipher what size it would be in Canada.
The label can also tell how old the item. If the company has been around for a long time, the labels will have changed over the years. Burberry has been around for 160 years and have changed their label many times. Early on the labels used to read ‘Burberrys’; today it’s Burberry Prorsum, Burberry London, Burberry Brit. That is slated to change by the end of 2016 when Burberry will unify its Prorsum, London and Brit lines under one umbrella.
Labels could be an extension of the regular line but at a slightly lower price point. This is a way to appeal to more potential customers. Italian label Missoni also has M Missoni with the latter being the lower priced line.
When we add a new fashion label, we always research the label to understand who’s designing it, where they are located, where it’s manufactured and price points. It’s always interesting to see the story behind the label.
One particular fast fashion retailer is known for partnering with high profile designers to design a small collection that is more affordable for this retail chain’s customer. Why do they do this? The designer’s label is a very wanted brand and is now more affordable to the masses. It’s win-win for the retail chain as well as the designer because the collection is usually sold out within hours. The label would include both the fashion designer and the retail chain.
Know that the companies who are producing the lower priced lines have changed the product(s) to reflect these prices. There is no way that these companies will take a lower profit margin to give the consumer a lower priced product. Ultimately it is the quality of the garment that will reflect the changes in price.
Designer labels will sometimes provide the collection name and the year it was produced. The latter is always helpful to us because it narrows down our search. We research the fashion items to determine what the market value is so we can price accordingly.
The label can play an enormous part when it comes to the counterfeit industry. Knowing what to look for in a label is extremely helpful when determining if an item is authentic or counterfeit.
Many people have said they don’t care about the label. They buy what they like. It’s perfectly okay to shop this way, but what if you find something that fits you perfectly time and time again. In this case you would want to remember the label because this should be your go-to fashion label if the fit is so perfect.
Finally, the label can tell us if this garment is a private label, fast fashion label, retail chain label from either Canada and/or U.S.A. or outlet label. We continue to add new labels to our inventory after almost seven years in business which tells us that the fashion industry continues to evolve and reach out to consumers at a rate never seen before.
So, yes, we are ALL about the fashion label.